In this era of digital networks, businesses are gradually leaning away from traditional forms of marketing to not only increase their reach, but also to hone in on their target markets. With so much competition going around the various social media platforms, it is getting increasingly challenging to stay on top of your game. Many businesses use multiple social media platforms to get as much reach as possible in this digital age, and it’s no surprise that some of us might be guilty of focusing on one and neglecting the others because of the sheer variety of channels available for online social media marketing.
Even if we could master every social media platform, another problem emerges with the analysis of our collected data. One challenge I personally face is to analyse all my data to understand which of my campaigns work, and which ones need improvements. I’m glad that there is Optimate to handle this aspect and in turn, allowing me more time to focus on other aspects of our business!
So what exactly is Optimate? In essence, it is an automated optimisation program which tracks and manages multiple concurrent campaigns for different markets on various channels, all from one single dashboard. It liberates marketers from inefficient and ineffective daily campaign management so they can spend their time on creating amazing content. This results in 10 times the efficiency coupled with 18 times the speed; imagine that!
By marketing the smarter way with Optimate’s AI, you will be able to boost your campaign performance on the go with real-time data, geared towards conversions. So how does Optimate work? Here comes the juicy details: their software automatically improves your ad relevance, based on how your audience engage with them in real time, so you have the ability to target your audience with machine-tuned precision.
Next, by choosing variables like age groups and interest keywords based on assumptions, many marketers risk excluding key audiences. Thankfully, with accelerated testing, Optimate is able to test all permutations of your keywords at a fraction of the time and cost, so you can find the segments that are most likely to convert. After all, what good is an ad if there is no conversion? Last but not least, Optimate is able to learn your patterns by consolidating and processing all your past campaign insights across all your different channels to predict your next best move.
With credentials that include serving over 100 local and regional clients, ranging from Fortune 500 companies to local SME’s, coupled with their mission of helping their clients make distinctive, lasting and substantial improvements in their marketing performance using data driven strategy and artificial intelligence, how can you not jump onto the bandwagon and turn your marketing efforts into such a breeze?
Thank your lucky stars, VenVici Members, because Optimate has kindly sponsored 5 subscriptions for an entire month, worth a total of S$5,000 for 5 lucky winners from our Facebook contest, to assist you on your mobile business!