Some time back, we shared with you an epic deck about the future of eSports gaming. Today, we want to share a few more data with you. This time, the numbers are closer to home, focusing on the Asia Pacific. If you are not familiar with the gaming industry, you will find the data surprising. For example, most people would think that the Western and European countries have more gamers and take the biggest pie in gaming revenue. This is not correct.
01) Asia has 1.2 billion mobile gamers and controls 55% of the $24.9 billion in worldwide mobile games revenue.
02) The “Big Three” of China, Japan and South Korea currently control 90% of Asia’s mobile game earnings.
03) Japan is the world’s largest mobile games market, with $6.2 billion in revenue in 2015. Despite having fewer players than China or the U.S., Japan has the highest average mobile games spending of any major country. (This link explains why the Japanese are the highest mobile games spender.)
04) China has 785 million mobile gamers, 62% of Asia’s total. Asia’s second-biggest mobile games market is volume-driven, as China has the lowest conversion rates and average spending of the “Big Three.”
05) Android controls 73% of China and Korea’s combined mobile revenue. Google’s operating system enjoys a large lead over iOS in both countries thanks to local brands like Xiaomi and Samsung utilising the platform.
Check out the video below for a breakdown of all the numbers mentioned so far.
07) The largest gaming company in the world by game revenues also comes from Asia. It is Tencent from China.
And if you happen not to be familiar with Tencent, this 2 minute video from Wall Street Journal will explain: